Marketing Specialist (Built to Rent Projects)

Dils entered the Italian Built to Rent (BTR) market as a first mover to set the standard as a professional operator of purpose-built residential buildings for rent on behalf of institutional investors. After creating an operating platform to manage BTR developments, we're now scaling up and quickly becoming the market leader with a portfolio of more than 1,000 units under management.

Within the Marketing & Communications area, the BTR Marketing Specialist will be part of the team that supports the BTR Department to manage the initiatives, dealing with the following activities:

• Definition of marketing plans for the BTR projects managed, effectively integrating online and offline tools;
• Development of ad hoc content for the different touchpoints (ads on portals and on Dils.com, content for digital campaigns, newsletters, DEM, brochures, landing pages, etc.);
• Management of ads on portals: content writing (copy and visual), uploading, analysis and reporting;
• Collaboration with the creative agency (internal or external) for the creation of new marketing tools or for the evolution of those already in use;
• Management of external suppliers (e.g. for communication activities, advertising, web development, OOH marketing, etc.);
• Monitoring and reporting on the progress and results of online and offline activities, providing timely analysis to share with the internal team and investors;
• Continuous comparison with the BTR team, to identify new marketing needs and opportunities;
• Analysis of market trends in the Real Estate sector, with a focus on the residential segment;
• Management of lead generation and contact nurturing activities;
• E-mail marketing: strategy creation, content creation and campaign management through the active campaign platform;
• Management of corporate social channels (LinkedIn, Facebook, Instagram), including planning, publishing and monitoring performance on the BTR initiative pages;
• Monitoring social media and customer care;
• Drafting editorial plans and content production for the various communication channels;
• Support in managing the editorial calendar, ensuring the timely publication of blog articles, newsletters and other digital content;
• Creation and management of content associated with new services and events to be advertised through our resident app connected to each individual initiative.

• Degree in Marketing, Communication, Economics or similar disciplines;
• At least 5 years of previous experience in similar roles. Experience in the real estate market and, above all, in the living/hospitality/student accommodation sectors is considered a plus;
• Excellent knowledge of digital and traditional marketing strategies;
• Excellent knowledge of English, both spoken and written;
• SEM, social media marketing, e-mail marketing and lead generation campaign management skills;
• Ability to create effective content for different touchpoints;
• Ability to work in a team and manage multiple projects simultaneously.